Ghost

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Delivering a dynamic ecommerce website in just 15 days.

http://shop.ghost.co.uk/
in depth analysis

The brief
In the weeks leading up to Christmas the owners of Ghost – a major women’s fashion destination on the high street and online - approached us to re-build their online store in time for the busiest shopping season of the year.

What we did
We started this project by meeting with people from Ghost to gain an understanding of their online protocols, including stock control, online sales and customer data management. Of course making the site easy for customers to use was a crucial consideration. We needed to integrate all of Ghost’s online and offline processes into a new ecommerce platform that would cater for high traffic and sales transactions.

We implemented an open source ecommerce platform known as MAGENTA which was customised to meet the objectives of the business. All of the front-end and back-end development, organising web hosting and integrated the product data into the new site was managed in an easy and effective manner.

The new site was more secure than the original and more user-friendly for customers and administrators alike.

Result
We delivered a fully functioning, user-friendly ecommerce site that got Ghost back online just in time for the holiday shopping season.

testimonial

"We approached instinct to assist and support us in the re-development and integration of our online store, shop.ghost.co.uk. Instinct rose to the challenge without hesitation and delivered a streamlined solution with advanced features that exceeded what we had with our previous online store.

Their ability to immediately understand what we needed and collaborate with us ensured that the project went smoothly.

They understood our infrastructure, processes and technical constraints and were able to bring us online in a remarkable 15 days.

An unforgettable response to a most challenging project" Touker Suleman
Director
Ghost