Miami Ad School grew from a single school in Miami Florida to become an international institution with schools all over the world.
We developed a web presence that reflects their global reach and promotes the school among prospective students.
The brief
Develop an intuitive and easy-to-use website for Miami Ad School where prospective students could learn more about the schools, and existing students could share information about the school.
What we did
Most students are heavy web users. They’re internet savvy and they spend loads of time online. To help Miami Ad School reach them, we provided User Centred design and User Experience expertise.
The first step to creating a user focused website is to gain an understanding of the people who will be using it. We conducted extensive user research and competitor analysis to see what was needed to make the new Miami Ad School website a success. We learned that prospective students and other curious web visitors are generally looking for data like prerequisites for enrolment, school location and tuition costs. They also want to see photos of the campuses and see students studying and having fun, so we knew that the site needed to be dynamic and multimedia. Next we used what we’d learned to develop a digital strategy for Miami Ad School.
We developed a robust, multimedia site that enables Miami Ad School to reach a global audience and raise the institution’s profile on an international stage.
Results
The new Miami Ad School site is a dynamic, multimedia experience that is built on a strong technical foundation. It’s a great place to learn about the schools and provides a wealth of information, all of which is easy to find.