‘Tis better to give than to receive and this year we wanted to give our clients, friends and family something interactive and fun for the holidays.
http://www.instinctstudios.com/santagram/The brief
To give people a taste of what we’re capable of we decided to create an interactive Flash-based Christmas card. So we placed a long-distance call to the North Pole and turned our studio into a film set.
What we did
We wanted to make a memorable Christmas gift for our clients, friends and families. Something they’d enjoy and pass on. Christmas also seemed like an excellent time to show off the Flash and motion graphics talents of the new additions to our team.
We applied User Centred Design principles to our digital Christmas Card because we wanted to make sure everyone who saw it would have some fun with it and find it easy to use. We did all of the front-end and back-end development for this project. The videoing, sound recording, design and Flash animation were all done here at Instinct Studios by our in-house team. We videoed Santa in front of a green screen so he could be placed in a custom designed setting.
Result
Our Santa was a bit surly, but the EA, creative and technical teams coaxed a decent performance out of him and they put together an interactive microsite that spread a bit of holiday cheer.